Estratégia de marketing educacional : o caso da área de computação

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

This study analyzes the essential competences for the computation professionals, verifying the existence of a gap between the perception of three groups of individuals: professionals, managers and professors. It verifies, still, the degree of relevance and the divergences of the competences, according to perception of each group; and verifies the gap between the demanded and offered competences. This is an exploratore, descriptive, qualitative and quantitative research and makes ample revision of the literature on the subject. The theoretical landmark is based on the Model of Competences of Le Boterf (2003) and on the Model of Analysis of the Gap of the Quality of Parasuraman, Zeithaml and Berry (1985), articulated with the Quality in Educational Institutions of Sirvanci (1996) and with the boarding of Kotler and Fox (1994) on Marketing for Educational Institutions. Test T was applied to test the hypotheses. The results had disclosed the existence of gaps of perception and gaps of competences between the different searched groups.

ASSUNTO(S)

planejamento estratÉgico - dissertaÇÕes marketing educacional - dissertaÇÕes ciências sociais aplicadas

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