Comportamento informacional dos gestores de uma agência de propaganda

AUTOR(ES)
DATA DE PUBLICAÇÃO

2010

RESUMO

In order to analyze the informational behavior of managers in an advertising agency, where information is the necessary material for the development of its business - that of advertising communication, - the research presented herein was conducted. In working environments, individuals are essential for the attainment of activities, since they are not only involved in the process of searching for and using information, but are also influenced by the impact of technological development around them. Informational behavior, that is, the commitment of individuals in the search for information for work and their competence in the search and usage of information was the focus of this research conducted in a medium-size company. Managers of the departments responsible for the search process and the usage of information were the subjects of this study. Eight participants were interviewed, following a semi-structured guide, with the objective of identifying their needs for information, the information sources, the means and supports used, as well as analyzing their behavior during this search, verifying the presence of information management procedures in the corporate environment. The main characteristics of the relation between the actors and information were used to define the participants? informational behavior, forming a set of knowledge gathered throughout the development. This relationship led to the developing of possible considerations, among which, that on the need of adopting interpersonal relationship practices among the managers, the suggestion that internal policies be developed on the usage of information and the application of an information management model that could work as a marker for the adoption of information and communication technologies, aiming towards the sharing of enterprise information in organizational environments.

ASSUNTO(S)

competência em informação gestão da informação comunicação comportamento informacional propaganda information competence information management communication advertising information behavior

ACESSO AO ARTIGO

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