Assistência técnica e extensão no desenvolvimento e promoção do turismo rural






Until the mid-80s, rural tourism was not very much mentioned in the specific material elaborated to help the development of the rural area. Nevertheless, with changes in the economical structure of the rural zones, this activity started being discussed not only as a way of generating jobs and income, but also as an alternative to minimize rural exodus and help maintaining families in the countryside. Nowadays, the official discourse says that rural tourism is a very important activity to the life of small communities because it can increase income and enhance the countryside lifestyle while promoting agro-industrial products from familiar agriculture. Within this perspective, some institutions that offer technical assistance and rural extension (known as ATER) try to encourage tourism in some regions of Brazil. However, researches on rural extension point out that the action and information about the topic need to reach both rural families and the institutions that give technical assistance for the development of rural tourism. Given this expectation, the aim of this work consists of the study of the information and technical assistance provided to the development and promotion of rural tourism. This study was done in the towns of Nova Esperança do Sul and Rolante, in the State of Rio Grande do Sul, and in Praia Grande, State of Santa Catarina, Brazil, where some initiatives on rural tourism supported technical assistance institutions were identified. The methodology used in this work consists of a consulted bibliography and a further data collected through interviews with 19 families that were supported by technical assistance institutions, as well as other interviews with three technicians of agricultural extension responsible for rural tourism activities in the places mentioned. Then, a descriptive analysis was done with the aim of reaching the proposed objectives. The results have shown that the ATER institutions do not use any guidelines or specific tools in their struggle to develop rural tourism. It was proved that there are isolated actions to support the activity, but this happens due to the initiative of local extension technicians who seek, through their own action and resources, to encourage families that want to do business with tourism. It was also verified that rural tourism is a challenging activity and that the institutions that support it have difficulties in helping families that are working in the field independently. It was acknowledged that, in order to support rural tourism programs, interdisciplinary actions must be planned. These should count on the support of other institutions and act in a synergetic way in order to develop tourism activities in the beneficiated communities/regions.


technical assistance praia grande (sc) rural extension desenvolvimento sustentável rural tourism nova esperança do sul (rs) turismo rural extensão rural rolante (rs)

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