A fantasia de atleta no imaginário de corredores amadores: análise do papel das marcas esportivas na construção da imagem de participantes de grupos de corrida

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The main objective of this research was to describe and analyze the image that amateur runners, members of the runners team Run &Fun, in São Paulo, have of themselves: how they perceive themselves as runners and what are the values that characterize and unite them. An ethnographic research was conducted during one year in which the runners routine and their relationship among themselves and with the trainers were observed and described, as well as their clothes (the teams uniform and the sneakers). Considering that there are beginner and initiate runners in the group, this research tried to identify if both kinds of runners share the same image or if beginners image is built by their companionship with initiate runners. The research also tried to identify the role that the main sneakers brands, Asics, Mizuno and Nike, play in the idealized runners image. Living together with these athletes during one year revealed that beginners and initiates do not share the same idealized image of being an amateur runner. Each of them create their own athletes fantasy. In other words, they use different symbols to be connected with running and with the runners team. In a sense, sneakers brands and runners teams are brands that have different meanings built up by the runners to create their athletes fantasies

ASSUNTO(S)

run &fun corredores amadores corredores (esportes) amateur runners ciencias sociais aplicadas atletas -- uniformes corridas (atletismo) artigos esportivos

ACESSO AO ARTIGO

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