A Economia simbólica da cultura popular sertanejo-nordestina
Elder Patrick Maia Alves
DATA DE PUBLICAÇÃO
The thematic horizon of this paper focus on the transformations that occurred in the scope of the contemporary cultural-symbolic production mainly in matters of the new faces and phases of the industrialization of the symbolic process within the public cultural politics. Facing this theme, this research seeked to show precisely the interfaces between the definite public cultural politics and the advent of a new discourse formation (the discourse repertoire of UNESCO) for the structuring of a very specific cultural market of goods and services, anchored fundamentally in the given social value of the categories of tradition and authenticity. The interfaces between the mentioned processes has shaped a complex net of interdependences integrated by distinct empirical plans, political tensions and cultural fights beyond the inter-subjective processes as a symbolic consumption and the social construction of taste. The objective of this paper consists thus, in revealing and understanding the main axes of texture of this net, composed simultaneously by four processes ; The impacts of the intensification of the industrialization of the symbolic (today also called digitalization of the symbolic); The advent of a new discourse formation in the transnational scope, tributary of the cultural-political fights in the defense of the cultural diversity , identity and the so called traditional and popular cultures. These fights were marked by the new relations between the categories of culture and development, the implementation of certain cultural politics( such as the show called Programa Cultura Viva-Living Culture Show and Programa Nacional do Patrimonio Imaterial - PNPI- National Program of the Imaterial Patrimony), that have updated and potencialized the social value attributed to the cathegories of tradition and authenticity placing in circulation some distinguished institutional signs such as cultural points and the title of Brazillian Cultural Patrimony, many times used for economical or political purposes, and finally the symbolic consumption guided by the search of the experience to consume goods known as deeply authentic and traditional, such as Twine Literature (Literatura de Cordel),objects made of adobe from the figurative art and Forró/Baiãodance, present in some determined artistic languages such as the movies, the theater and literature. These four conjugated processes configure the symbolic economy of the popular sertanejo- North.